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do something different: how technology can alter behaviour
Mail service on 04-Dec-2014
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A talk given by Professor Karen Pine of Practice Something Different at the Drink Aware seminar entitled, Can Engineering science Really Change Behaviour. Karen shows how Do Something Different is making cracking strides in this area and too warns of the traps inherent in taking behaviour change into the digital sphere. ane. Technology must non become another means of transmitting information. Too many traditional behaviour change approaches accept been predicated on the 'information deficit model'. This assumes that people lack knowledge (e.k. near how to live a healthy life). And that if we simply educate them about good for you living they will act in their own best interests. But the human brain is a habit motorcar. And knowing what to do is no guarantee that people will do information technology. Then nosotros must avert using technology simply to impart more information, merely in a jazzier, prettier, more interactive style. Technology must be used to address what people Do, not what they KNOW. That's what Do Something Different does. It changes people through pocket-sized positive deportment. It assumes they already have a proficient thought of what they should do, simply they just demand aid doing it. 2. Technology tin can personalise behaviour change Behaviour modify is more likely to result from an intervention that the private feels is relevant and personal to them. The diagnostics we utilise at Do Something Different hateful a person can input their personal details online. And then our organisation rapidly creates a bespoke programme for them that'south delivered over the following few weeks. With our sophisticated technology behaviour change no longer has to be a 'one size fits all' arroyo. And each Do-er also has a personal Do Zone to record and share their alter journeying. iii. Technology tin can brand behaviour alter interventions more timely. The best fourth dimension to remind a person to alter is when they are in 'doing' mode, not in 'thinking' manner. Most people intend to atomic number 82 a healthier life when leaving the GP's surgery with the doc's warnings even so ringing in their ears. But it's when they're back home and reaching for the booze or the burger that an intervention needs to strike. On a Exercise Something Different programme their Exercise'south arrive regularly via text or e-mail. So, long after the person has forgotten virtually the health warnings or their good intentions, a Do pops upwardly every bit a timely reminder. And it's always something small that will be fun to practice. Because people change when they're having fun. They modify through small positive actions. It all adds up. That's why we modify behaviour one Do at a time, using the best technology around.
TRANSCRIPT
- 1. Small change, large difference: How Do Something Different digital technology moves people towards better ways of living and workingProfessor Karen Pine @karenpine
ii. Lets wait at: How engineering science tin can bridge the knowing-doing gap Why nosotros must avert the technology trap aka we dont need no (more) instruction Three conditions for applied science to modify behaviour 3. Behaviour change has been dominated by the data deficit model:People lack knowledge near how to live a good for you life And then if we educate them well-nigh health.They will naturally act in their own best interests. 4. Behaviour change needs to recognise the Knowing-Doing Gap 5. We dont need no (more) educational activity! half dozen. The fear gene isnt working! 7. The applied science trap We must avoid engineering becoming another way of presenting yet more information (in a jazzier, interactive mode).Changing behaviour Technology must exist used tackle what people Practice - not endeavor and alter what they KNOW (they already know information technology anyway). eight. At Practise Something Dissimilar we tackle the Doing function. People try new behavioursThey do unlike thingsThey pause unhealthy habits Dos arrive by text or e-mail, interrupting their routines and disrupting their automaticity The Dos are tailored to the individual.Programmes tackle a range of problems, run for 4-vi weeks 9. For the Do-er its a simple process 10. Insert video here Exercise 4_What happens side by side To starting time ON CLICK 11. The technology is far from simple The Do system crunches all the answersspots where the person needs to Do Something Differentand populates their programme with appropriate Dosdelivered by text and/or email 12. Technology enables personalisation of programmesQ. How often do you. Make an effort to do things for others? . i act of kindness today.A.Never/a littleE.m. offering to help someone, make a busy person a cuppa or leave a random gift somewhere at dwelling. thirteen. Some Dos are sent to everyone on the program. Thats because they help intermission habits and are fun to do Shift Your Butt DayToday don't sit anywhere yous would unremarkably sit. Move to a unlike spot at the dining table or when watching TV.All Dos are based on our research and created by the foundingProfessors behind Do Something Different: Profs Pino & Fletcher. 14. Technology as well enables Do-ers to log and share what they do differently: The Do ZoneThey tape each Practice they have completedDo-ers log their progress In their personal Practise ZoneAnd they charge per unit each Practice and exit feedback 15. The Practise-Zone Where Do-ers can: see exactly what theyve washed go back and revisit any Dos they missed share 16. iii conditions for engineering science to change behaviour The intervention must be:1 Activity-BASED2. PERSONALISED3. TIMELYGiving people things to DO, non things to KNOW. FUN.Individually-tailored to tackle the persons habits. Bespoke and relevant.Disruptive. Delivered when needed, not reliant on the person remembering. 17. Measuring modify Engineering allows us to measure out change effectively On a Exercise Something Different plan Do-ers consummate before and subsequently diagnostics More than ever earlier we can accurately measure out the bear upon of what nosotros do and we see how we are really changing behaviour. 18. @OneDoAtaTimeDoSomethingDifferent DoSomethingDifferentwww.dsd.me
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